Research Services
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Our research programs address the product lifecycle from needs identification and acquisition analysis through launch and mature market management. |
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Product and Service Development |
- Needs Identification
- Acquisition Analysis (M&A)
- Market Sizing
- Concept Testing and Modeling
- Segmentation
- Positioning and Messaging
- Channel Evaluation
- Pricing Strategy Development
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Maximizing Brand
Performance
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- Tracking Programs
- Monitoring Communications Effectiveness
- Assessing Sales Force Effectiveness
- Breaking Barriers to Adoption
- Gaining Channel Support
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Revitalizing Mature
Products and Services
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- Customer Satisfaction & Loyalty
- Brand Extension
- Repositioning
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